Advertising For Business: All You Need To Know About

Our business is our business, none of your business. Yeah, lots of memes have been created over it. But in real world, your business matters a lot for others, and why not? Business is about trading between two people, whether B2B or B2C. Okay, not going to bother you by telling what is business and how it is to be done. You better know. But, what needs for your business, Nobis(We) better know. And answer is Advertisement.

No matter how much efforts are you taking in business. If your business is not known to people, simply they won’t buy your products. Resultantly, less revenue. Human Psychology man. People believe what they see, listen, feel more often. You just have to strike the chord between your consumers’ emotions and your product. That’s it.

So let’s take a tour of importance of advertising in business.

Brand Awareness

Again, reaching your brand to large number of audience is crucial. You are not alone in your industry that sells products or services. Give a reason to people as in your potential customers that they should buy products from you only.

Creative advertising creates wonders. We at Nobis, don’t do business, we do creativity. Creative advertisements captures attention. Once, you caught attention of people, just sit back and relax. Rest your consumers will decide.

Increases Sales

Advertisement boosts your sales. Once your brand become known to people, psychological buying cycle of consumer begins. Your consistent efforts (creative, never forget) in advertisements compels people to think that you are a leader in the industry. Consequently, more sales.

Let’s take an example, Company A and Company B sells the same product, even the quality of product is also same. But, Company A just sells the products and Company B embraced Advertising. What will happen? Through advertising target audience of both the companies will get attracted towards Company B (who doesn’t like beautiful visuals and creativity?!). Consequently, people will tend to buy Company B’s products. And Company A? Well, people don’t even know them. Period.

Influence Buyers Decisions

People get confused when they see same product by multiple different companies. Powerful, yet creative advertisement can clear this confusion. Here comes storytelling.

People have problem. You come up with exact solution. Compelling, attractive, catchy solution. That’s the beauty of advertisement. Wow! Advertisement has many synonyms. Once you solved their problem, surely they will buy from you.

Why Is Good Website Content Important For Your Brand?

Any business needs a name to represent their product or service. It is this name that is recognized and perceived by customers and offers an instant recognition value. So to cut a long story short, the brand is the method for a business to connect with a customer. Subsequently, strong branding has a number of advantages. It creates trust and boosts employee morale. Further, it helps add value to a product and instils a sense of pride in end customers.

In a global village that our world has become, the Internet has transformed itself to be its veritable lifeline. With social media, websites and so many functions and activities, the Internet plays a pivotal role in comprehension and communication. That agreed, websites are the first building blocks to the Internet. Having a web presence boosts the engagement factor of a brand.

Some of the other benefits of a website for a business include

Websites help businesses communicate their brand and value even in places where the business is not physically present.
It can be transformed into an effective advertising tool.
Websites can be easily updated and refurbished.
Websites are a cost-effective avenue to build credibility.

Content is central to any website. Website content communicates to end audiences and moves them to action. It is a way to build reputation and proactively address existing and new audiences on a mass scale.

When content is not professionally written, it can cause confusion and annoy customers. When customers are annoyed, then that translates to lost business. Further, many potential customers will spread the word and this will only hurt your business even more.

The website content also has to be structured properly. It is only when the content is structured that it makes sense and aids readability. In the virtual web, it is extremely important that communication be clear and concise, if it has to engage audiences and impact bottom lines positively.

When information is incomplete, inaccurate or inaccessible, then the brand credibility instantly takes a hit. Content should be useful to readers and relate to the overall theme and business. This is exactly where many businesses are lost.

Engaging a professional copywriter ensures that you get the best value for money and that your needs are precisely met. With effective and engaging website content, you can make an emotional impact on readers and ensure that they understand your products and services well and thereby increase your sales dollars and goodwill value.

How to Save Money on Vehicle Branding

Vehicle wraps are a great way to advertise. Company vehicles essentially become mobile billboards driving around their target local market.

But they’re expensive!

To fully wrap an average sized car the cost is over $1500 per vehicle. And that can add up if you have more than one or two trucks in your fleet.

What exactly is a full vehicle wrap?

A full vehicle wrap does exactly what you it says. It fully wraps your vehicle in vinyl. But not just any vinyl… a technologically-advanced vinyl wrap material that can stretch and conform around every contour and every curve of your car or truck. This Avery Supreme Wrap vinyl is EXPENSIVE.

Additionally, a full vehicle wrap also requires a professional to apply it. It’s not a project you can simply watch a video and teach yourself… It’s a skill that requires practice, patience, knowledge and the right tools.

What if there was a way to get the same advertising impact for much less money?

Well, there is!

You can get the same advertising impact with a vehicle branding!

Think about it. Modern day cars no longer rust like they used to… so they last for years. And today’s clear coats protect the paint from fading long after you’ve leased something new.

What’s my point?

Why cover the body of the vehicle if you don’t need to? Unless the car or truck is pastel pink and you’re company’s target market is burly men, keep the car the color it is. Any skilled graphic designer can incorporate the color of the vehicle into the design.

What is vehicle branding?

Vehicle Branding can be accomplished by strategically placing large decals on the vehicle along with rear window decals and die-cut lettering… and it achieve the same results – all at a fraction of the price. It costs less for two reasons: 1) The outdoor vinyl required to create these types of decals costs much less money, and 2) you can easily apply them yourself!

In conclusion, get creative by using the same attention-grabbing images you’ve seen on other company’s wraps. But be smarter and don’t waste money covering the roof and every square inch of your vehicle. It’s a waste of money that could be put to better use. Just ask your marketing department… I’m sure they can find a way to use the extra money to promote your business via other advertising avenues.

How To Make Your Brand Memorable To Your Audience

Making anything memorable to a large audience can be difficult. Not everybody is interested in the same thing, and not everybody will be interested in your business and what you have to say.

The first thing you’ll need to do is come to terms with the fact that not everybody you’re targeting is going to become involved with your business and buy from you – or even like what you’re doing and what you have to say.

However, there are many things that you can do to give your business the best chance, and to ensure that your brand remains as memorable as possible to your target audience.

Create A Good Logo

When people think about certain brands and companies, the first thing that comes to mind is the logo. This is usually because some logos are very memorable, either as a result of being controversial or a result of being amazingly effective.

Work with a good designer who can help you to create a great logo, and be prepared to invest that extra cash. Your logo should include something unique about your business, as well as the business name so that people can remember it easier.

Consider Your Colors

You need a good color palette if you want to appeal to the right audience. You might want to concentrate on black and white images, keeping whatever you have as minimal as possible. However, the use of color can often make your brand and logo stand out more, so think carefully about this.

The colors should reflect your business and what you’re trying to sell, advertise or campaign for. Do bear in mind that once you’ve decided on your colors and produced the logos and color scheme that the public have seen, it can become very difficult to change further down the line, especially when your business is new and people are just getting used to your branding.

Create a Brand Name That Makes Sense

You shouldn’t use a brand name that people find difficult to say, and you shouldn’t choose words that are difficult to spell either. Remember that you want people to be able to find your website and business details in the search engines. If they can’t remember how something is spelled or they can’t convey the website properly to their friends, you’ll struggle to build up your audience as quickly as you might otherwise be able to.

Brand Marketing During Coronavirus: What You Need to Know

How to Position Your Brand Messaging During COVID-19

When I say the word “brand,” what comes to mind? A corporate giant like Amazon, or the colours of a company’s logo?

Actually, brands are much more than just a visual representation, tagline, jingle or website; and it’s not just something that only the “big guys” should pay attention to.

Your branding represents the total experience of working with you.

From your website colours, to your core values, to the customer service you deliver, every touchpoint someone has with you shapes and helps define your brand messaging⁠-whether their impression is favourable or not.

Business success often all comes down to how you position your branding.

That’s not an easy thing to do, and it takes time and consideration. You have to:

Do a branding analysis
Do a competitor analysis and conduct competitor research
Identify what makes you unique and why this is a critical step
Create your brand’s positioning statement to use on your website, social media and even at networking events
And that’s just the beginning!

A professional marketing company can ensure you most effectively position your brand messaging during COVID-19.

How Could COVID-19 Change Your Brand Messaging?

The COVID-19 pandemic has forced us to take another look at how we’ve positioned our branding.

First, ask yourself, “What do I want to be known for during this time?” People will remember how you made them feel right now, whether that’s positive or negative. And note:

1. People are spending more time online.

It’s estimated that half the global population is under either a recommended or a required lockdown. According to Neilsen, media consumption has increased by as much as 60% during the COVID-19 crisis.

So whether you’re creating paid ads, social media posts, blogs or website copy, your target audience is more likely than ever to see your branding.

Are you building your brand’s awareness and resonating with your customers?

Are you sending the right message, or is your brand’s voice tone deaf? You may have to change your brand messaging to fit with this “new normal.”

2. People are engaging with brands differently.

With many stores still closed, consumers are turning to websites to get the goods they need and want.

Because supply chains have been impacted, even essential things that consumers get in-store may be out of stock, which also contributes to people turning to the virtual world to stock up.

That means your customers are expecting a seamless online shopping experience.

Does your website navigation, imagery and text inspire confidence that their information will be secure? How fast can you respond to customer service issues?

While some of these changes may be temporary, and people will go back to shopping in stores at some point, I predict we’re going to see a permanent shift in this type of consumer behaviour.

People have had to become tech-savvy, and many are now fully realizing the convenience online shopping offers. I don’t think we’re going to see all of that tech adoption come undone once life returns to normal (whatever that normal is).

How you are brand marketing during coronavirus matters today and, in the future, and it could very well change your messaging going forward.